When I walked into my first CBD expo, I was stunned to find that it was full of professional white men. The exhibitors and attendees would not have looked out of place in Basel, in fact, I definitely felt like I stood out. Admittedly, it was so far from what I expected: much more formal and far less diversification between age groups as well as ethnicity. I looked around and saw very few peers and even fewer black women; in fact, I only saw one other black woman and met only one black male business owner exhibiting at the event.
With all this said, the great lack of diversity in the CBD industry is one of my biggest driving forces. It makes me more determined to ensure that I put everything into my business. I want to shed light to my peers and to my community on the benefits of CBD and its uses in dealing with mental health struggles. I am not only part of the black community, I am from a generation of young people who are under greater pressure to perform in the work place, encouraged to indulge in a level of consumerism that adds financial pressure that was not present in the generations before us. It is so important to me, from my own experiences, that people struggling with anxiety, depression, stress and chronic pain have knowledge and access to natural alternatives available. Treating ourselves naturally comes with fewer side effects and risks involved, and many of these alternatives are both affordable and easy to use.
Culturally, herbal medicine has been part of the fibre of black families for years, with traditional remedies being handed down through generations across the world. Hemp in various forms has long been used as pain relief, particularly in the Caribbean, and is only now being recognised beyond its drug associations in the UK.
I’m both proud and excited that Haus of 420 is a British business built on the benefits of a natural product that is both a safe and legal way to treat a huge range of conditions holistically. It’s important to take care of yourself from the inside out and as a generation, we are starting to understand the importance of wellness and self-care both physically and mentally.